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In recent years, the Recording
Industry has come under heavy critical fire from many quarters.
We have heard that the quality of the product is in decline, that the
prices for records are too high, that profits all too often end up in
the wrong hands, and that the whole industry, as it stands, ought to
be torn to bits and rebuilt from the ground up.
After a close examination of several of the issues that have been raised, one thing should become quite clear: the Recording Industry is probably the best thing that has ever happened, both to the professional musician and to the average music lover alike. A series in three parts |
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Part I
Distinguishing the Music Industry from the Recording Industry. Let's take a close look at the music business without the Recording Industry. This is the world of live performance, and of self-produced recordings. This is an industry that you will not find in record stores or on the radio. This is the world of wedding bands. This is the world of crap punk rock played for naught but a few free drinks at your local tavern. Ten years ago, this was the world of shoddy demo tapes. Today, it is the world of shoddy CDRs. This world is a wasteland. The musicians in this world are lucky to make two hundred American dollars a month from their musical efforts. They have other jobs by day, and so must sacrifice a considerable portion of their social life if they intend to put in the practice time that is necessary to play music of any quality, let alone write original music of any merit. The music fan in this world is lucky to hear one decent performance each week. This fan is lucky to find three enjoyable CDR recordings in a year. The avid enthusiast in this world will spend more than one hundred American dollars in a month to gain admittance to "inexpensive" live performances of music of dubious quality by musicians with no contractual obligations to the Recording Industry. Trust me, this is a world you don't want to live in. If you don't believe me, try going out to three shows by unsigned artists each week. Contact a record company, and ask them if they've got any unsolicited demo tapes you can take off their hands (the receptionist probably has a big box of them near her desk). Listen to those instead of records marketed by the Recording Industry. Instead of the radio, you may download and play unsigned music from mp3.com. See how long you last. This ugly world is where the Recording Industry does half of its job, and it does it on your behalf. It watches and listens to an enormous amount of dreck, and sorts out the tolerable from the unbearable. This takes a lot of time. The other half of the job the Recording Industry does is done on behalf of the musician and composer. What the Recording Industry knows, and the public often forgets, is that music is not bought; it is sold. The Recording Industry goes to considerable effort to sell music. For starters, it calls up every radio station and record store in the nation, gets to know the staff, and makes a personal pitch, to everyone who might be interested, on behalf of each and every one of the artists on its roster. This, too, takes a lot of time. Time that has to be paid for. When you purchase a CD from the Recording Industry, you must realize that you are paying for much more than the cost of the physical object. The price of renting a studio full of equipment, hiring the services of someone who knows how to use the gear, commissioning some original artwork, and manufacturing the final product, is, at the end of the day, an inconsequential fraction of the expense that the Recording Industry incurs as it attempts to get music that you like into your hands, and a living wage into the hands of the artist. The next time you or someone you know might consider stealing music from the Recording Industry, remember this: in a world without the Recording Industry, you could spend sixty American dollars to buy a ticket to a concert by a popular group like Radiohead*, and listen to two hours of music performed live. With the help of the Recording Industry, however, you can spend less than sixty American dollars to own every recording by Radiohead that has ever been released, and listen to all of them whenever you want to. Which is the better value? In the next part of this series, we will examine the misunderstood history of technology in the Music Industry, and in the final installment, we will scrutinize a few examples often cited in the debate, including the cases of Ani DiFranco, The Grateful Dead, and Courtney Love.
* Radiohead is just an example here. This is not a debate about
Radiohead. Please, for the love of all you hold dear, spare us your
opinion of Radiohead.
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