The U.S. needs to identify institutions of Islamic charity in the Arab world that are rationalist in their treatment of the Koran. Sufism might be a place to start but I need to learn more about the different trends in Islamic theology today to make a better evaluation.
The U.S. and its allied Arab governments (excluding of course Saudi Arabia the chief sponsor of mystical Islam), most particularly Egypt, can overcome the appeal to jihad that forms the attraction of al Qaida to Arab young men's pride by offering an alternative compelling vision of providing resources for improving Islamic society that is both based in Koran and is rationalist instead of mystical in its appeal.
This ultimately is how we will overcome the threat of "Jihad versus McWorld" on the international scale.